If you’re in the market for a new job or looking to take the next step in your career, it’s not just your resume that you should be polishing. Your ‘elevator pitch’ – a punchy sales pitch that sells your personal brand– must sparkle too.

Opportunities – to network, to discuss a potential job, or just to make an impression – can present themselves when you least expect it. This is why it pays to be prepared with some punchy messages that ‘sell’ what you’re offering.

A good ...